ericstromberg.org

Facebook Permissions Done Right

I wish more apps handled Facebook Permissions like this. This example comes from gtrot.

Step 1: Click to get started. Notice the clear messaging that they will never post to your wall or contact your friends unexpectedly. Zynga has trained users to expect apps to spam their friends. Anecdotally, I’ve heard clear messaging increases FB connect conversion rates by up to 50%.

Step 2: Ask for the Facebook permissions you’d ideally like to get from the user. It doesn’t hurt to ask.

Step 3: If the user denies access or closes the screen they get a popover option to customize their permissions. Let them remove what they don’t feel comfortable giving away. And, its probably a good idea to remind the user - “WE WILL NOT SPAM.”

Step 4: Connect with the updated permissions. This is great. You just signed up a user who would have otherwise left the site and never come back. Well done!